Sara Poe is the Vice President of Media at Tipping Point Communications, where she oversees the media department. Sara brings a wealth of knowledge and experience to Tipping Point, as she has previous experience with both client-side and agency-side marketing.
Prior to joining the Tipping Point team, Sara served as the Director of Marketing for the Rochester Broadway Theatre League where she coordinated all marketing communications activities for smash hits like Wicked!, Mamma Mia, and Beauty and the Beast. She also worked for Disney Theatrical Productions as the Tour Marketing Manager for Disney’s The Lion King.
Sara’s agency-side experience stems from her time at Butler Till, Dixon Shwabl, and Tipping Point. At Butler Till, Sara worked with clients such as State Farm Insurance. During her time at Dixon Shwabl, Sara assisted many clients, including Frontier Communications, Delaware North’s Kennedy Space Center, and Tobacco Free New York. In her current post at Tipping Point Communications, she coordinates marketing efforts for Hudson Valley Community College, Nazareth Arts Center, Keuka College, Tompkins Financial, Dermatology Associates of Rochester, and Connors & Ferris.
Preferred medium for consuming media: Definitely binge watching TV series on Netflix. And I’m terrible to watch with because I won’t wait for you to start the next episode (my husband hates this). Once I’m hooked on something I watch every free moment I get which usually translates to when I’m getting ready in the morning, eating breakfast or going to sleep!