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Tipping Point Expands into Buffalo!

September 29, 2015 | Traci Legonelli

Big things are happening at Tipping Point Communications! We’ve been in business for 10 years, a little over a year ago we moved into a new office space, and we just opened an office in… Read More


When Radio Stations Change Formats

September 24, 2015 | Brian Beiner

Why do radio stations change formats? The answer is money, of course. When a radio station’s ratings decline, the station cannot charge as much for advertising, which means less revenue overall. Typically, this is evaluated… Read More

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Goodbye Flash, Hello HTML5

August 28, 2015 | Jeff Commaroto

For many years, the .swf, better known as the Flash file, has been the standard format for animated banner and display ads. However, with recent changes, Flash isn’t supported on most mobile devices. In the… Read More

Countdown to the Holiday Season is on (1)

Which Brands Will Win Big this Holiday Season?

August 21, 2015 | Traci Legonelli

With only a little over 100 days until the holiday season, it’s never too early to start thinking about holiday shopping. Research shows we can expect to see an increase in holiday shopping spending this… Read More

Healthc Care Marketing

4 Vital Health Care Marketing Trends

August 5, 2015 | Lindsay St. Lucia

The times they are a changin’. Bob Dylan probably wasn’t referring to the healthcare industry when he penned those lyrics, but how true they ring now. Modern healthcare is transforming right before our very eyes… Read More


Satellite Campuses Surging in Higher Ed

July 29, 2015 | Haley Giangreco

Non-traditional is becoming the new normal. Colleges and universities across the country are opening “satellite” campuses, many of which are in downtown, metropolitan areas. This allows universities to reach non-traditional students and offer convenience, flexibility,… Read More

Look is the new like

Look is the new like

July 6, 2015 | Traci Legonelli

Facebook works to optimize your News Feed  by featuring content that’s relevant and what you want to see. The most recent change to Facebook’s algorithm will help to do just this. Now, the algorithm is… Read More

4 ways marketing is a lot like jazz

4 ways marketing is a lot like jazz

July 1, 2015 | Matt Basile

The Xerox Rochester International Jazz Festival was in town last week and has truly blossomed into an incredible event. The program is thoughtfully planned, thoroughly executed, and packed with amazing talent. I remember going to… Read More

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