Understanding The Complicated World of (1)

Embracing the Confusing World of Digital Payments

March 31, 2015 | Jeff Commaroto

In September 2014, Apple made headlines when it introduced Apple Pay, the company’s entry into a crowded market of competing technologies vying to become the standard for mobile payments in the United States. Even with… Read More

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When Big Snow Messes With Your Media Buy

March 5, 2015 | Brian Beiner

During the week of November 17, 2014, areas immediately south of Buffalo, N.Y. received upwards of eight feet of lake-effect snow, which is what the area typically sees in an entire winter season. This prompted… Read More

Content Marketing - Tipping Point Communications

Getting to the Heart of Content Marketing

January 22, 2015 | Barbara Pierce

Content Marketing is the communications world’s latest buzzword. Agencies are scrambling to define exactly what it really is, and industry media can’t get enough of the subject. In fact, just this week, AdWeek declared “LinkedIn… Read More

evolution of Facebook

Make Time for Evolving Social Media Strategy

December 18, 2014 | Matt Basile

Facebook is changing. Again. And so the backlash begins. Again. In case you missed the big announcement, beginning in January Facebook will be changing the algorithm it currently uses to determine how brand posts will… Read More

Tipping Point Communications - Customizing Your Team

Customizing Your Team to Maximize Your Results

November 18, 2014 | Michelle Ashby

Being all things to all people is a feat mastered by very few, but attempted by many. The media landscape has grown increasingly complex in recent years. For definition sake, let’s say the media landscape… Read More

Focus Groups Take the Cake

Focus Groups Take the Cake!

October 24, 2014 | Ashley Griswold

I started getting involved with coordinating focus groups at Tipping Point Communications this summer. At first I had no idea what a focus group was or why it was so important to hold them. As… Read More

Party Fouls - Mistakes to avoid with elected officials - TPC

Party fouls: Mistakes to avoid with elected officials

October 8, 2014 | Mike Kennerknecht

Incorporating elected officials into your events is a great way to build relationships with key decision-makers and achieve maximum exposure for your event. Common opportunities are ribbon-cuttings, groundbreakings, major announcements, roundtables or conferences. Avoiding these three… Read More

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Digital Ad Fraud: What is it and How it Affects You

July 9, 2014 | Michelle Ashby

At Tipping Point we’re constantly on the lookout for industry trends and new technologies so our clients’ campaigns are utilizing the latest and greatest practices. It’s also important to stay on top of new technologies… Read More

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