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Goodbye Flash, Hello HTML5

August 28, 2015 | Jeff Commaroto

For many years, the .swf, better known as the Flash file, has been the standard format for animated banner and display ads. However, with recent changes, Flash isn’t supported on most mobile devices. In the… Read More

Countdown to the Holiday Season is on (1)

Which Brands Will Win Big this Holiday Season?

August 21, 2015 | Traci Legonelli

With only a little over 100 days until the holiday season, it’s never too early to start thinking about holiday shopping. Research shows we can expect to see an increase in holiday shopping spending this… Read More

Healthc Care Marketing

4 Vital Health Care Marketing Trends

August 5, 2015 | Lindsay St. Lucia

The times they are a changin’. Bob Dylan probably wasn’t referring to the healthcare industry when he penned those lyrics, but how true they ring now. Modern healthcare is transforming right before our very eyes… Read More

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Satellite Campuses Surging in Higher Ed

July 29, 2015 | Haley Giangreco

Non-traditional is becoming the new normal. Colleges and universities across the country are opening “satellite” campuses, many of which are in downtown, metropolitan areas. This allows universities to reach non-traditional students and offer convenience, flexibility,… Read More

Look is the new like

Look is the new like

July 6, 2015 | Traci Legonelli

Facebook works to optimize your News Feed  by featuring content that’s relevant and what you want to see. The most recent change to Facebook’s algorithm will help to do just this. Now, the algorithm is… Read More

4 ways marketing is a lot like jazz

4 ways marketing is a lot like jazz

July 1, 2015 | Matt Basile

The Xerox Rochester International Jazz Festival was in town last week and has truly blossomed into an incredible event. The program is thoughtfully planned, thoroughly executed, and packed with amazing talent. I remember going to… Read More

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4 ways PR shines bright like a PRism

June 23, 2015 | Traci Legonelli

Last week, Rochester Chapter  of the Public Relations Society of America (PRSA) put on their annual PRism Awards ceremony, which recognizes Rochester’s best in public relations. The PRism Awards are broken into two categories –… Read More

The History of Online Banner Advertising - Tipping Point Communications

The History of Online Banner Advertising

June 15, 2015 | Jeff Commaroto

Digital banner ads are everywhere on the Web but where exactly did they come from? Like other inventions, banner ads evolved into what they are today. Let’s take a quick look at the history and… Read More

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