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Digital Ad Fraud: What is it and How it Affects You

July 9, 2014 | Michelle Ashby

At Tipping Point we’re constantly on the lookout for industry trends and new technologies so our clients’ campaigns are utilizing the latest and greatest practices. It’s also important to stay on top of new technologies… Read More

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What’s a PRism? I want one!

June 27, 2014 | Emily Bliss

As Tipping Point Communication’s newest employee, I was so excited to join my team at the 2014 PRSA PRism Awards on June 19. It was a total fan-girl moment being in a room with Rochester’s… Read More

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Holding an Effective Press Conference

May 27, 2014 | Mike Kennerknecht

On May 6, I was asked to participate in the Ad Council of Rochester’s Nonprofit Workshop. Having led the PR efforts for their “Yeah, You’re That Distracting” campaign last year, I was asked to share… Read More

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Anticipating the media agency of the future

May 16, 2014 | Michelle Ashby

Each member of the Tipping Point team thrives when given the opportunity to integrate digital media with traditional media staples (radio, outdoor, TV, print and others) to craft effective, compelling advertising campaigns that drive results…. Read More

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Higher Ed Marketing: Recruiting Online Learners

March 31, 2014 | Jonathan Bouman

The online learning market is growing rapidly. In 2013, 32% of all college students had taken at least one online course, and 3 million students were enrolled in fully online programs. In the LearningHouse study,… Read More

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A medal-worthy perspective on buying the Olympics

January 27, 2014 | Sara Poe

Which Olympic events will you be watching? If you’re anything like the Poe household, it may be the opening ceremony, figure skating, the luge and perhaps some hockey thrown in. You see, I’ve always wanted to… Read More

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