Satellite Campuses Surging in Higher Ed

July 29, 2015 | Haley Giangreco

Non-traditional is becoming the new normal. Colleges and universities across the country are opening “satellite” campuses, many of which are in downtown, metropolitan areas. This allows universities to reach non-traditional students and offer convenience, flexibility,… Read More

Look is the new like

Look is the new like

July 6, 2015 | Traci Legonelli

Facebook works to optimize your News Feed  by featuring content that’s relevant and what you want to see. The most recent change to Facebook’s algorithm will help to do just this. Now, the algorithm is… Read More

4 ways marketing is a lot like jazz

4 ways marketing is a lot like jazz

July 1, 2015 | Matt Basile

The Xerox Rochester International Jazz Festival was in town last week and has truly blossomed into an incredible event. The program is thoughtfully planned, thoroughly executed, and packed with amazing talent. I remember going to… Read More


4 ways PR shines bright like a PRism

June 23, 2015 | Traci Legonelli

Last week, Rochester Chapter  of the Public Relations Society of America (PRSA) put on their annual PRism Awards ceremony, which recognizes Rochester’s best in public relations. The PRism Awards are broken into two categories –… Read More

The History of Online Banner Advertising - Tipping Point Communications

The History of Online Banner Advertising

June 15, 2015 | Jeff Commaroto

Digital banner ads are everywhere on the Web but where exactly did they come from? Like other inventions, banner ads evolved into what they are today. Let’s take a quick look at the history and… Read More

Play is our brain's favorite way of learning

Higher ed pros play and learn in Rochester

June 8, 2015 | Mike Kennerknecht

Leaders in higher education gathered in Rochester, N.Y. last week for the annual State University of New York Council for Advancement (SUNYCUAD) Conference. Staying with this year’s “playful” focus in the hometown of the Strong… Read More

News from the ESAAL Conference

News from the ESAAL Conference

May 22, 2015 | Barbara Pierce

Earlier this month, the Tipping Point team attended this year’s Empire State Association of Assisted Living (ESAAL) conference in Verona, New York. We spoke with hundreds of assisted living facilities, some with as few as… Read More

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Meerkat – The Underdog (or Kat)

April 21, 2015 | Emily Bliss

Mobile live-streaming video apps have hit the market, and in a big way. The app known as Meerkat was the darling child of South by Southwest (SXSW) Interactive Conference held in Austin, Texas in March…. Read More

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