According to a recent eMarketer study, close to 70% of all US consumers between the ages of 18 and 44 will own a smartphone this year. Along with widespread adoption is a trend of increasing usage. The amount of time US adults spend on their mobile devices each day (non-voice) has increased 272% since 2009 to 82 minutes in 2012.
Users of mobile devices, including smartphones and tablets, are highly engaged and interactive. This provides an outstanding opportunity for marketers to not only reach their target audience but also engage with them. Advertising opportunities include many different interactive and video ad units that can run across the mobile web as well as on popular apps. Search advertising offers the opportunity to reach the on-the-go consumer at the time when they’re most likely to act.
If you’re interested in incorporating mobile advertising into your media mix, the digital marketing professionals at Tipping Point Communications can help.