Search Engine Optimization (SEO)
When potential customers use search engines like Google or Bing, your site’s organic (or natural) rank will determine whether they find you – or your competitor. For both B2C and B2B companies, Search Engine Optimization (SEO) is crucial to maintaining and growing your web presence especially for local search terms.
Tipping Point Communications uses an analytical approach to SEO. We work closely with you to determine benchmarks upfront and establish what success looks like. Then, we utilize sophisticated tools to implement proven optimization methods, and use web analytic software to measure the results of our efforts. Fully transparent reports and analysis are shared regularly to provide insights into results and key learnings, and keep our team accountable.
SEO best practices are constantly changing as the major search engines refine and improve their algorithms. The Tipping Point team is constantly learning the latest techniques to stay ahead of these changes and keep your site ranking high.