Matt Basile joined Tipping Point in 2013 as Digital Ad Operations Manager, and currently holds the position of Media Buyer for such partners as Isaac Heating & Air Conditioning, Episcopal Senior Life Communities, Keuka College and YourCare Health Plan, among others.
A seasoned marketing pro with roots in broadcast media, Matt’s career has taken him from NY to Boston, Los Angeles to San Francisco to Martha’s Vineyard and finally Rochester, which he’s called home for more than twenty years.
Prior to joining the Tipping Point team, Matt spent ten-plus years at iHeartMedia in Rochester overseeing Marketing, Promotions, E-Commerce, Social Media and Digital Content, as well as recording voice-overs and performing on-air hosting duties. As marketing manager at Finger Lakes Gaming & Racetrack, Matt developed creative partnerships throughout the Finger Lakes region to facilitate the expansion and successful launch of their multi-million dollar gaming facility. Matt also helped bring the WB Television Network to the Rochester media landscape, serving as promotions manager as the station transitioned from a cable-only channel to an over-the-air broadcast channel. Matt’s experience extends to the stage with stints in marketing, promotions, and group sales for touring Broadway productions and concerts produced by the Rochester Broadway Theatre League.
Matt has a keen eye on ever-changing trends in media & culture, is an animal lover, news junky and self-proclaimed foodie.