Public Relations Planning & Strategy
The best public relations happens when strategy meets results. So it’s critical to start with planning – not tactics.
Tipping Point’s PR team starts every client conversation with one key question: “What’s our objective?” We ensure all our activities are clearly focused on the results you’re expecting. Higher awareness. Improved perceptions. Increased purchase intent. Or maybe decreased negativity.
Our effective strategic planning process will document your communications objectives, strategies and audiences, and will define the most impactful approaches to achieving those objectives with Public Relations tactics.
Our planning process is thoughtful, comprehensive, and most importantly, efficient. Because even the best-laid plan, if it takes too long to pull together, will miss key opportunities.
And whether you choose to have Tipping Point implement your plan or have us prepare your internal team to execute it, together we’ll craft a formula that accounts for every opportunity and puts your goals within reach.