The healthcare industry has experienced several years of dramatic change, with more to come. These changes have taken a toll on healthcare marketing, professionals as well as patients. While providers and administrators struggle with policy and technology, consumers have become more educated and scrutinizing — and have begun to take more personal responsibility for their own health.
Through all of this change, communications is taking a front seat. From large health systems to independent practitioners, health foundations to community health initiatives and senior care facilities, organizations need a partner that understands the issues, the audiences, and the opportunities in today’s healthcare environment.
Tipping Point is passionate about healthcare marketing, and helping members of our communities get stronger by getting healthier. Whether it’s helping a system manage its participation in DSRIP or increasing awareness of a neighborhood clinic or farmer’s market, we’re here to help drive healthy habits home. If you are in the dental field, learn about our healthcare marketing work with Hybridge.