Higher Education Marketing
Attracting Students to Your Campus
Let’s be honest. The decision-making process for higher education is unlike any other.
Parents and students aren’t just buying a degree – they’re investing in a career, a new home, a lifestyle. And your audience isn’t only made up of potential students – it’s comprised of every influencer and the opinions of their social circle.
The spotlight on higher education has never been more bright or multi-faceted, and for that reason, thoughtfully navigating the media landscape in this vertical has never been so critical.
Targeting this diverse audience demands a strategic communications plan that only specialized expertise can offer. You handle molding the futures of generations to come, we’ll help get them onto your campus.
Our agency provides strategic media recommendation and placement services for both Keuka’s Undergrad and graduate studies programs, as well as PR support and counsel when the opportunity calls for it. As one of Tipping Points longest standing relationships, the agency values Keuka as so much more than client, but as a partner to our business. Here’s what they have to say about us…