Work That Defines Us

We are proud of the outcomes we generate for our clients. But this is rarely the what  that makes us different. A strategic media plan, smart content, a fantastic media placement – we deliver strong results, but it’s not the only reason clients choose Tipping Point.


Hybridge Dental Implants

What do you do with a strong internal team that can barely keep up with your highly successful business model? You bring in a partner who is willing to invest as much in your business as you do.

Tipping Point partners with Hybridge as it expands its national footprint. We’ve assisted in standardizing the approach to supporting Hybridge’s network of dental professionals. Our partnership includes B2D sales support, comprehensive media planning and buying, and individualized communications plans for the dozens of independent practitioners in the Hybridge network. It’s all structured in a unique business agreement that creates a true win-win for both organizations.

YourCare Health Plan

YourCare speaks to the heart of Tipping Point’s commitment to healthcare marketing. By providing insurance coverage to those who sometimes get lost in the shuffle, YourCare helps communities get healthier. But the organization also serves as a perfect example of the agency’s ideal partner.

The YourCare team is busy – and was looking for an extension to its in-house marketing communications team. Experts they could call to jump in and take advantage of a last-minute pop-up opportunity in downtown Buffalo, or provide messaging for unanticipated media interviews in rural outlying counties.

Tipping Point’s experience with collaborating alongside smart agencies is also a notable benefit for YourCare. Distinctive creative from their agency partner, combined with strategic media and community engagement from Tipping Point, has made a positive impact on the growing insurance provider across the Finger Lakes and Western New York.