Content Marketing

Content that drives leads & gets results.

Crisis Communications

Anticipate. Prepare. Respond.

Upstate NY Proud

Committed to your growth.

Media Planning & Buying

The best plan is a customized plan.

Public Affairs

Influence public opinion.

Online Presence Management

Protect & enhance your brand online.

You're in the Right Place!
Looking for service-oriented communications specialists who are passionate about helping your organization grow?


Tipping Point Communications brings brands and stories to life through research, public relations, digital marketing and media strategies.
We get excited about tying your business objectives to quantifiable campaign outcomes.

We serve mid-sized clients directly and partner with creative agencies who enjoy collaborating with a group of savvy communications professionals as an extension of their team. We are a certified WBE in New York and WBENC nationally.

Hear what our clients have to say >

Higher Education

Let’s be honest. The decision-making process for higher education is unlike any other.

Parents and students aren’t just buying a degree – they’re investing in a career, a new home, a lifestyle. And your audience isn’t only made up of potential students – it’s comprised of every influencer and the opinions of their social circle.

The spotlight on higher education has never been more bright or multi-faceted, and for that reason, thoughtfully navigating the media landscape in this vertical has never been so critical.

Targeting this diverse audience demands a strategic communications plan that only specialized expertise can offer. You handle molding the futures of generations to come, we’ll help get them onto your campus.

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Tourism

Tourism isn’t just about getting to a destination, it’s a journey. It’s the people you meet, the food you eat, the sites you see, the pictures you share, and the memories you create along the way.

Where you stay and how you get there is all about the consumer decision-making path to purchase.

Today’s traveler has access to more consumer-generated reviews and expertly crafted content than ever before. Someday [probably soon] kids will be looking up at their parents while watching My Big Fat Greek Wedding and ask, "What’s a travel agent?"

Near or far, #wanderlust or #staycation, we help our clients cut through the noise to get in front of the right audience, at the right time – delivering results that help businesses really take off.

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Healthcare

May you live in interesting times.

The healthcare industry has experienced several years of dramatic change, with more to come. These changes have taken a toll on professionals as well as patients. While providers and administrators struggle with policy and technology, consumers have become more educated and scrutinizing -- and have begun to take more personal responsibility for their own health.

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Content Marketing

Content Marketing is about providing great content that your customers need, when and where they need it, turning them into qualified leads for your business. It begins with identifying your ideal audience, or buyer persona and research how they consume information.

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Public Relations

When it comes to public relations, we’re not just your agency, we’re your partner. Immersing ourselves in your business, culture, products, and processes allows us to become a truly informed member of the team and uncover newsworthy details from a fresh perspective.

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B2B Testimonial

"We continue to do business with Tipping Point because of their experience in tourism and entertainment marketing,” said Glenn Dobbin, Partner and CEO of DDM Entertainment & Events. “They are truly a partner of DDM. We feel they have our company’s growth in mind, not just their piece of the puzzle. Their success can be attributed to their desire to try new things and their combination approach of data and creativity. Their approach has been very integrated, aligning all tactical efforts and content strategy to fit with our sales funnel and our customer’s journey. The strategy is very transparent and ROI is clearly measured"

Featured Client

"Tipping Point Communications isn't merely our agency—they're our go-to strategic partners. From building comprehensive media strategies across New York State to helping manage national-level public relations issues, Tipping Point has been there with us side-by-side as we've navigated through challenges and capitalized on opportunities."

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